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Recommended reading

In association with Amazon

Understanding Electronic Commerce
(Strategic Technology Series)
David R. Kosiur, David Kosiur

Amazon reviews include:

"Well worth the read if you want to learn about e-commerce The book is well worth the read for anyone interested in e-commerce. The author covers the basics as well as the deeper issues necessary for comprehending e-commerce. The author also delves into the aspects relating to taking traditional product marketing tactics and porting those to an on-line environment where relationship marketing principles apply."

Wishcraft : How to Get What You Really Want
Barbara Sher, Annie Gottlieb

Amazon reviews include:

"The most valuable book in my library! I can't thank Barbara Sher enough for this book. It is made for procrastinators like me who know we're made for greater things, but can't for the life of us figure out what.

It is split into two parts. The first section puts you back in touch with your childhood genius (we were ALL geniuses) and helps you figure out what you love and what you want. The second section shows you exactly how to get it. It's simple, brilliant, and if I can do it, anyone can. I read this book two years ago (after putting it off for 4, of course) and have realised my dream of being a cartoon voice! Buy it, but more importantly, don't put off reading it."

Aha! : 10 Ways to Free Your Creative Spirit and Find Your Great Ideas
Jordan E. Ayan

Amazon reviews include:

Roger von Oech, Author of A Whack on the Side of the Head says: "Jordan Ayan -- the 'Wizard of Aha's' -- has presented us with a treasure trove of techniques to stimulate our creative juices. A lot fun!" Betty Edwards - Author of Drawing on The Right Side of The Brain says that: "...Aha!is an inspiring, yet practical guidebook for freeing the creative spirit." Mihaly Csikszentmihalyi - Author of Flow: The Psychology of Optimal Experience comments that Aha! is: "A delightful romp through the rich and complicated field of creativity. Ayan's Aha! is bound to make the reader's thinking more interesting and original."

Rethinking the Future
Rowan Gibson (Editor), Alvin Toffler, Heidi Toffler

Amazon reviews include:

What happens when you have several great thinkers giving their thoughts about the future, each from their own perspertive? Shake and Blend their thinkings as contained in the book, and take them as ingredients for your own Re-Thinking,

What do you get?

Starting from your own Current Reality (as a worker, supervisor, manager, CEO, Director, ...) what is your world view? Whatever world view, it contains two important aspects a) your understanding of Current Reality, made up of your conclusion of the Past, and b) your perception of the Future, consciously or unconsciously. As a discipline, you write down your thoughts on the above, then you read the thoughts of various thinkers (in the book) on "Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World".

The Thinkers are Charles Handy, Stephen Covey, Michael Porter, CK Prahalad, Gary Hamel, Michael Hammer, Eli Goldratt, Peter Senge, Warren Bennis, John Kotter, Al Ries & Jack Trout, Philip Kotler, John Naisbitt, Lester Thurow, Kevin Kelly.

Rethinking the Future (of your own), helps you to understand your Current Reality better. Without the later, which is actually more challenging and mysterious than the "Future", most people continues to live in illusion, fantasy, ideals, speculation or dream, forever floating in the cloud. It is the insights that you gain on your Current Reality that propel you to take effective steps towards the perceived Future. By Andrew Wong

Capital Market Revolution
Patrick Young, Thomas Theys

Amazon reviews include:

"Reform or die" is the bottom line according to author Patrick Young. At the dawn of the cyber age, the onslaught on traditional financial markets is underway and there is no place for Luddites. In the author's vision: "electronic trading will transform every global market, every government and affect every strata of society."

Capital Market Revolution provides a thorough analysis of the move to electronic markets and its repercussions throughout the financial world. The book takes a logical approach, beginning with a diagnosis detailing the problems of existing markets before delivering a prognosis for the future of e-markets. Young examines the consequences for the whole micro to macro spectrum, right from the individual broker and trader to exchanges, governments and entire nations. He contends that e-trading is creating a more level playing field, evidenced by the emergence of day trading.

Despite his obvious enthusiasm, however, he does address the problems of electronic trading such as the issues of transparency and order manipulation. With its descriptions of the personalities and antics of those involved, Capital Market Revolution has a novel-like appeal, and quotes from industry gurus create the semblance of an ongoing dialogue. Interspersed with anecdotal trading floor stories." Neelam Dongha

businessplan.com : how to write a web-woven strategic business plan
(psi business library) L. Manning Ross

Amazon reviews include:

"businessplan.com is cutting edge. It not only takes you step-by-step through the business plan writing process, but it shows you how to incorporate the Internet's power into your marketing plan strategy... to use it to maximize profits and workflow efficiency.

At no other time throughout history has this kind of decisionmaking had more impact or more potential on companies than now. businessplan.com is a clear, precise tool that will help you make informed, up-to-date, and relevant operational decisions. Will you be open for business in 2000, ready to tap into the $1.7 trillion virtual marketplace? (based on estimates by the GartnerGroup.) businessplan.com can get you there."

Growing a Business
Paul Hawken

Amazon reviews include:

"This book helped me succeed in starting my own business This book was written by someone who really built a business from the ground up. Mr. Hawken gives some great advice and makes it seem like anyone can succeed in business if they treat people right. This book was one of the first business books I read eight years ago while planning my business and I still consider it one of the best.

Mr. Hawken - if you read this, Thank You for a great book!"

The Art and Science of Negotiation
Howard Raiffa

The founding text of negotiation analysis. The Art and Science of Negotiation established "negotiation analysis" as a new field of inquiry. Raiffa blends decision theory, game theory and hints of psychology to concoct a powerful perspective to understand negotiation and to offer better prescriptive advice for decision making in negotiations. This is a seminal contribution and is not to be missed.

Fundamentals of Financial Management
E. Brigham

Known for its outstanding real-world examples, clear explanations, and effective problem sets, this market leader shows continuous improvement with a more streamlined introduction, increased emphasis on financial calculators, integrated video series, and annotated instructors edition.

This edition also includes new interactive software for students. The entire package emphasises a multi-disciplinary approach to corporate finance, explaining how all areas of business affect and are affected by financial issues. Kit includes text plus Discovering Your Finance Career CD-ROM. Synopsis Aims to thread the "why" and the "how" of accounting. This second edition contains the traditional procedural coverage of the first plus a new emphasis which should encompass the needs of students, who may one day be asked to prepare or use accounting information to make effective decisions.

Management 21C: Someday We'll All
Manage This Way

Subir Chowdhury

The only thing we can say with any certainty about management in 20 years time is that it will be substantially different from today. The question is, of course, how will it be different? And how can we gain competitive edge by adopting the right new techniques before every one else does?

Well, you could do a lot worse than ask the world's top management thinkers and futurologists for their views. Which is exactly what Subir Chowdhury, an executive vice president at the American Supplier Institute, has done in Management 21C. The book is a collection of essays and speculations by the likes of Peter Senge, Sumantra Ghoshal, Barry Posner and 23 more management heavyweights on the future of business, leadership, business process and organisation. The breadth and diversity of the speculations makes them almost impossible to summarise. But if there is one recurring theme it is that management is undergoing a shift from a masculine to a feminine paradigm.

If during the bulk of the 20th century, management was about manly things such as certainty, predictability, competition, domination, and winning, in the 21st century it will be concerned with more traditionally feminine traits such as uncertainty, ambivalence, change, collaboration, paradoxes, co-operation--and winning. In his own provocative essay, Chowdury describes how new managers will have to become multi-skilled people-centred leaders whose most important task is to inspire the work force with emotion and belief. He argues that in the next century corporate success will depend on the effective use of talent: "The relentless pursuit of talent should be a main management strategy. More and more companies simply cannot recruit talent fast enough." The "return on talent", which he defines as, "the payback on investment in people" will become a key business measure just like return on capital, he says.

Senior managers will ignore this thought-provoking collection of essays at their peril. --Alex Benady

The Accidental Theorist
Paul Krugman

Synopsis
Economics, as Keynes wrote, "is dangerous for good or evil". Paul Krugman, one of the world's best economists, has made a second career railing against poor economic reasoning wherever it may arise. In doing so, he has persuaded a large number of readers that the lessons of good economics are not so difficult after all, that the insights can be downright intriguing. This text weaves together articles and addresses into a short narrative on the major economic issues of the latter 1990s: unemployment, globalization, economic growth, financial speculation, and more. All are joined by Krugman's view of the basic economics behind the issues and the wit and energy with which he applies those principles.

Control Your Destiny or Someone Else Will : Lessons in Mastering Change-
From the Principles Jack Welch Is Using to Revolutionize Ge Noel M. Tichy, Stratford Sherman

Synopsis
When Jack Welch became Chief Executive Officer of General Electric in 1981, the company was quickly approaching the grim fate that has overtaken GM, IBM, Sears and so many other blue-chip American corporations. Decades of bureaucracy had produced piles of red tape, unnecessary paperwork, muffled chains of command, and a culture that rewarded loyalty regardless of performance.

Welch sold superfluous businesses, cut out layers of management, and pushed decisionmaking as far down the corporate ladder as possible, giving GE the quickness of a small business while retaining the advantages inherent in one of the ten largest companies in the world. Finally, he began reshaping the culture from one of complacency to one of bold innovation.

In the process he revolutionized the art of management and led the most sucessful corporate transformation of all time. The books draws on the authors' years of work in and around General Electric and their unprecedented access to the CEO, Jack Welch, and many other GE employees. It is a dramatic narration of watershed events in the history of the business it offers many practical insights that apply to enterprises of any size, and defines a new paradigm for American business in the 1990s and beyond.

Magic Words That Bring You Riches
Ted Nicholas

Ted has packed all million dollar secrets into this 1 book Ted has taken almost all of his very, very high priced info and packed it into this brilliant book. I couldn't have been more pleased. If you are a fledgling student of marketing or a 40 year vet -- do yourself a favour and read this book.

Effective Coaching
Myles Downey

Synopsis
An introductory primer on the fundamentals of coaching in the business environment. Using a practical, entertaining approach, the author explores key models, tools and skills necessary to develop into an effective coach. Case studies are used throughout.

The Wisdom of Teams
Jon R. Katzenbach, Douglas K. Smith

Synopsis
More and more organizations are using teams and reaping the extra performance results that come with melding skills, experiences and insights of small groups of people working as real teams.

Collaborative Creativity : Unleashing the
Power of Shared Thinking

Jack Ricchiuto

The author, Jack Ricchiuto , 7 February, 1998
The power of an idea/ Creativity defined and demystified/ The benefits of innovation/ What makes creative people creative?/ Creativity myths/ Beginner's mind/ The 4 innovation competencies/ The new physics of collaboration/ We are smarter together/ Famous collaborations/ A collaboration to-do list/ 2 tips on teams/ 12 activities to expand your innovation potentials/ Collaboration technology/ 2 tools for consensus building/ The "F" word/ Never say fail/ Fail fast/ 20 ways to make ideas more sellable/ Reinventing organizations to be more innovative/ The power of partnerships/ The role of leader in creative organizations/ Have fun, make money.

Essential Business
Larry Chase

Amazon.co.uk
This book gives businesspeople the know-how they need to do business on the Net. Author Larry Chase divides the book into two parts: one for using the Net within your business and the other for marketing it on the Net.

Chase shares his extensive experience, offering solid advice to help even a novice approach the Net with savvy. In short order, Chase shows you how to integrate the Net into your business, using Net services to cut costs and get information fast. He displays dozens of ways to reduce overhead, from sending faxes over the Net to distributing documents by e-mail instead of print.

An excellent chapter lists the finer points of using the Net to locate and recruit employees. The book also features the best ways to make use of the Net's information gold mine, including how to gather corporate intelligence on your competitors.

The author thoughtfully presents ways to keep yourself anonymous while looking at the competition. It becomes clear that the author is a seasoned professional when he describes how to bring your business to the Web and how to market it. He advises you to avoid the temptation of spam and to keep the splashy graphics on your Web pages to a minimum.

He also addresses sales support, public relations, selling retail, promotions, and more. The book ends with a dozen useful closing tips. --Elizabeth Lewis

Maximizing Call Center Performance
Madeline Bodin

The author, Madeline Bodin , 26 April, 1999
From the back cover of the book:
Ever wish you could find out how North America's biggest and most advanced call centers are really using call center technology? Want to know how successful call centers have used technology to solve the problems behind basic call center functions such as order handling, help desks, customer service, collections and staffing? The answers are here.

Maximizing Call Center Performance takes you behind the scenes and shows you what call centers are doing to get the most out of their technology investment. The stories in this book -- all true -- illustrate not just a single technical solution to call center managers' most common problems, but many different solutions that take into account the nuances of customer expectations, corporate policies and budgets.

In this book you'll find the technology and technical techniques to solve your call center problem, or find ways to raise your call center to new heights of service excellence. With 136 innovative ideas there is sure to be more than one that you can put to work in your call center.

Unstoppable People
Adrian Gilpin

Synopsis
Adrian Gilpin is now one of the most sought after inspirational speakers from the UK. This is his story of how he recovered from a catastrophic business calamity and made his own journey through the labyrinth of personal development to eventually become Chairman of the Institute of Human Development. It will help you avoid the false prophets of human potential and their hyperbole and keep you focussed on what really makes success and fulfilment possible for you.

The New Corporate Cultures
Terrence E. Deal, Allan A. Kennedy

Amazon.co.uk
When Terrence E. Deal and Allan A. Kennedy collaborated on Corporate Cultures in 1982, they were examining a facet of organisational life that over time would evolve from unknown, to generally misunderstood, to widely accepted. In light of the attention that corporate culture has since received-- and the continuous pressures exerted upon it by everything from the broadening dependence on outsourcing to the growing recognition of shareholder value--Deal, a professor at the Peabody College of Vanderbilt University, and Kennedy, an international management consultant and writer, decided to revisit and update their thinking in New Corporate Cultures.

The two contend that a solid corporate culture is more important today than when they wrote their first book and examine ways that business leaders can "find a balance between the management actions needed to stay competitive and the human needs of workers to belong to meaningful institutions." Deal and Kennedy discuss the reasons why today corporate cultures are "in crisis" and offer suggestions for reversing the decline. --Howard Rothman, Amazon.com

No picture available It's Up to You: Your blueprint for a better life
Linda Alexander

Linda Alexander used to write for my local evening newspaper, the Coventry Evening Telegraph (though under her maiden name of Linda Botterill). She had the idea for this new book while working on a course for disabled women wanting to start new jobs

 

Check out our collection of "must have" business books, in association with Amazon


© Peter Venn and contributors, 2002
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